If you are thinking about paid advertising to sell your new mobile game or app then you may want to think again. I came across this very informative article outlining the experiences of a real mobile game developer and would recommend it as a must read:
Misadventures in Mobile Advertising on Gamasutra
The article paints a VERY bleak picture of extortionate CPI advertising where the likes of Apple (yes Apple you read that correctly), are effectively charging over $60 per user acquisition. To add insult to injury the developer that got the acquisition is paid just a cent! This is not limited to just Apple, many advertises are up to the same extortionate tricks.
We have some wonderful news. Today we finally began closed beta testing of our up and coming Marmalade / IwGame powered cross platform app development system AppEasy. AppEasy allows you to develop games and apps using mark-up language similar to HTML but designed specifically for high performance native games and apps. You can also use the optimised Lua API to enhance apps and games developed using AppEasy. You can find out more about AppEasy by visiting our “work in progress” web site at http://www.appeasymobile.com/. AppEasy puts mobile app and game development into the hands of everyone.
We have decided to double the number of users that can join our beta test program. If you would like to join then please register your interest at http://appeasymobile.com/register-interest