Facebook Instant Games Category Analysis September 2018

I did an analysis of Facebook Instant Games categories nearly two months ago, lets take a look at the numbers to see where we are at today.

  • Action – 666 games (44780600 total MAU – average per game is 67238)
  • Puzzle – 1146 games (43072900 total MAU – average per game is 37585)
  • Sports – 310 games (42281800 total MAU – average per game is 136392)
  • Trivia & Word – 138 games (31242800 total MAU – average per game is 226397)
  • Simulation – 166 games (28493800 total MAU – average per game is 171649)
  • Board – 126 games (19552200 total MAU – average per game is 155176)
  • Runner – 299 games (14987000 total MAU – average per game is 50123)
  • Card – 76 games (9598200 total MAU – average per game is 126292)
  • Match 3 – 117 games (5194400 total MAU – average per game is 44396)
  • Role Playing – 86 games (5026800 total MAU – average per game is 58451)
  • Strategy – 78 games (4690700 total MAU – average per game is 60137)
  • MOBA – 5 games (2255000 total MAU – average per game is 451000)
  • Poker & Table – 35 games (1705500 total MAU – average per game is 48728)
  • Slots – 35 games (1367700 total MAU – average per game is 39077)
  • Bingo – 10 games (1268900 total MAU – average per game is 126890)
  • Card Battle – 7 games (682900 total MAU – average per game is 97557)
  • Builders – 16 games (631300 total MAU – average per game is 39456)

Last time Word and Trivia had a clear lead, but things appeared to have changed somewhat over the past few months with MOBA pushing way ahead. But, looks can be deceiving. There is only one game in that category which is called Tanks Battle and it is pulling the category average way higher than it should be. The other games in the MOBA category are doing incredibly badly. That said, it does show that there is room there for a good MOBA (hint hint).

So we are still left with Trivia and Word games leading which is astonishing considering most of these games are English language only.

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