Thinking about paid advertising to sell your new mobile game or app?

If you are thinking about paid advertising to sell your new mobile game or app then you may want to think again. I came across this very informative article outlining the experiences of a real mobile game developer and would recommend it as a must read:

Misadventures in Mobile Advertising on Gamasutra

The article paints a VERY bleak picture of extortionate CPI advertising where the likes of Apple (yes Apple you read that correctly), are effectively charging over $60 per user acquisition. To add insult to injury the developer that got the acquisition is paid just a cent! This is not limited to just Apple, many advertises are up to the same extortionate tricks.